Friday, 14 September 2007

Good-looking guru.

Some nice work from Nuch + Chet, ably assisted by Tee + Chong.
Yoga Sutra, a yoga studio near our old office, boasts that they teach yoga at a more advanced level than other studios. Here's the campaign.

By the way, isn't the instructor lovely?

Tuesday, 28 August 2007

Truth Well Told. Part 3.

This could go forever... another one in the campaign. There'll be regular additions to the Truth Well Told series. We have a lot to say...

Saturday, 28 July 2007

Truth well told. Part 2.

McCann is built on values, philosophies. One of them is creating demand, the subject of the first ad in the McCann Bangkok series. This is the second ad, dealing with another McCann philosophy: category of one. These ads are important: they give substance to what can sometimes be reduced to just cliches or buzzwords, and help us all understand what we're all about - as well as making it obvious just what it is that makes us different from our competitors.

Tuesday, 17 July 2007

Truth well told. Part 1.

McCann has a philosophy. It shapes the way we work, the methods we use, the systems we invent for ourselves and our clients. Sometimes it helps to remind ourselves of what makes us unique by communicating: communicating to others and to each other. This is the first in the series of ads called Truth Well Told. They're for public consumption, sure, and do a great job of defining what it is that makes McCann different from all of the other agencies. But they also help define us internally, too, reminding us that the place we work in is quite unique. As for the very long copy, well, if your agency can't put together a thousand words to define what it is that makes them different, you should start worrying.

Friday, 22 June 2007

Memorable advertising.

Number three in the People of Bangkok campaign. This is shaping up to be an interesting body of work, and we have it on good authority that this is nowhere near the last - the series is set to run and run. Already the campaign is having an effect, with several Bangkok websites having featured the work as well as The Nation and Krungthep Turakij running stories on this most intriguing of initiatives. It seems like the people of Bangkok have been waiting for something like the People of Bangkok for a while, and it's an idea whose time has come. We always talk about 'pro bono' work - the original meaning of pro bono being 'for good.' This work is pro bono in the correct sense of the term.

Wednesday, 20 June 2007

Welcome to McCannes.

Kings of the Croisette.

McCann Thailand scored an incredible thirteen entries onto the Cannes shortlist. That is not a typographical error: the number is thirteen. 13. The number after 12.

That's more than any other agency in Thailand. More than any other McCann. More than the entire country of Australia, for God's sake.

Acuvue. Boots. Super Lock. Rising Sun Fertliser.

All brilliant work.

Welcome to McCannes.

Sunday, 10 June 2007

A moving story.

Now that Worldgroup Centre is nearly complete, we'll be moving into our new offices next week.

A distance of 2.61km from the existing office, but now a building of our own, with its own restaurant, cafe, gym and games room - not to mention a superb rooftop which will no doubt be the scene of some truly excellent parties. Check out the exact location here.

Tuesday, 5 June 2007

Haul. (Continued.)

More awards. Tee & Chong's wacky 'smelly fish' campaign (see This work stinks) bagged a whole bunch of finalist positions at the Adman awards. As did their Acuvue disposable ad. As well as Santi & Naree's brilliant 'Crocodile Bird' TVC for Dentyne, which we'll post soon.

Excellent work. Excellent work.

Monday, 14 May 2007


This is where it begins.

Within a single week, we got confirmation that Nut & Chin's Rising Sun campaign bagged a finalist position in One Show. And that Tee & Chong's Disposable Acuvue ad got shortlisted at Clio. The Clio win was one of only two for Thailand. And nobody else in Thailand got a better result than us in One Show.

We're just getting into gear now. Expect more and more over the coming months as we step on the gas.

Double parked.

The second in the campaign from the People of Bangkok. In this one, they appeal for a more people-friendly urban development policy, rather than the current one based exclusively on cars.

Friday, 4 May 2007

Clean cows.

An excellent campaign for Wall's by Pop. Destined - dare we say it - to clean up at the awards. Nice work, and the first campaign in a series for different Moo formats. Keep your eyes peeled for the "Moo In A Bar" work, which will be completed soon.

Clearing the air.

When it comes to quality of life rankings regularly published by The Economist, Forbes et al, Bangkok perenially ranks towards the bottom of the league of cities. The reasons are many, but are often to do with environmental issues. In this ad, the first of a regular campaign, The People of Bangkok appeal to city authorities for more green space and fresher air.

This work stinks.

A very fishy campaign from Tee & Chong...

Work of great beauty.

Nut & Chin, geniuses that they are, have come up with this great campaign for Boots Botanics. Visually stunning, intriguing, and strategically spot on: the idea being that your skin is so beautiful, it compares to jewellery. This is, by any measure, simply brilliant work and some of the best print work that has ever come out of Thailand from any agency.

Friday, 2 February 2007


Last night was Episode 4 of the creative push.

The blue team won, followed by the red team.

But the definite highlight of the evening was the food, which everybody agreed was fantastic.

Wednesday, 31 January 2007

Advertising advertising.

It's always difficult to come up with an ad for yourself. Agencies always seem good at identifying what's good about their clients, but usually freeze when it comes to advertising themselves.

Nut and Chin obviously don't have that problem: they've produced a pretty decent ad for McCann, finished last week.

Word has it that the brain used in the shoot was a real pig's brain. It smelt so bad, the stylist threw up on set... lovely. Our thanks go out to the pig for making the ultimate sacrifice for our cause.

British beauty, American ad, Thai agency.

Nice ad for Boots USA... the line is 'British beauty in America.' A good way to look like you're using celebrities to endorse you, without actually doing so...

Thursday, 11 January 2007

Three trees.

As promised, the full Rising Sun campaign. Witty and clever, and sure to be seen again soon at an award show near you.

Two kinds of balls.

Football. And chairball. Mccanners ably demonstrated their athletic prowess this year, performing creditably in both sporting disciplines. Most people agreed that yesterday was the best part of the season: when the prize money was distributed from both championships.

The need to ask permission.

Why marketers will have to be more humble in the modern age.
From Mark's weekly article.

No less an authority than The Econmoist recently stated that 'the era of mass media is ending and the new era of intimate media has begun.' Tosh. The magazine was referring to the growth of online blogs (of which there are now millions) and proposing them supplanting traditional media avenues as the principal way of communications in the future. This is a superficial analysis.

Read more here.

Really, really, really, really, really good ads.

Two really, really (etc) good ads. The Rising Sun Fertiliser ad is part of a great campaign, which we'll put up soon, but this one is definitely the best of the bunch. The Acuvue ad is genius too. These are destined to win awards all over the place.

Wednesday, 10 January 2007

Our blog.


Welcome to the McCann Bangkok blog. A space where we can express ourselves, show everybody else what we're working on, formulate advertising theories, make suggestions, write essays or articles, post particularly incriminating photos of party antics, give notice of upcoming drinks, post layouts we did that never got produced, share great ideas we've had or that we've seen elsewhere, share tips for great lunch spots near the agency, comment on what other people have done... whatever you want.

Anybody and everybody is free to contribute: in fact the more people who do, the better this will be. There are no rules, and it doesn't have to be about work: it can be about anything you want relating in any way, shape or form to McCann Bangkok, work-related or otherwise.

To put up a post, just send it: words, jpegs, mpegs, links: to Khun Nae via the agency email, and we'll do the rest.