Saturday, 28 July 2007
Truth well told. Part 2.
McCann is built on values, philosophies. One of them is creating demand, the subject of the first ad in the McCann Bangkok series. This is the second ad, dealing with another McCann philosophy: category of one. These ads are important: they give substance to what can sometimes be reduced to just cliches or buzzwords, and help us all understand what we're all about - as well as making it obvious just what it is that makes us different from our competitors.