Nice, culturally relevant work from Tann.
A great way to redefine the use of contact lenses and give people a new reason to wear them.
Everybody who reads manga with their exaggeratedly large eyes will relate to this one.
Now all we have to do is think of a third one for a campaign. A dog, maybe?
Friday, 14 September 2007
Tuesday, 28 August 2007
Saturday, 28 July 2007
McCann is built on values, philosophies. One of them is creating demand, the subject of the first ad in the McCann Bangkok series. This is the second ad, dealing with another McCann philosophy: category of one. These ads are important: they give substance to what can sometimes be reduced to just cliches or buzzwords, and help us all understand what we're all about - as well as making it obvious just what it is that makes us different from our competitors.
Tuesday, 17 July 2007
McCann has a philosophy. It shapes the way we work, the methods we use, the systems we invent for ourselves and our clients. Sometimes it helps to remind ourselves of what makes us unique by communicating: communicating to others and to each other. This is the first in the series of ads called Truth Well Told. They're for public consumption, sure, and do a great job of defining what it is that makes McCann different from all of the other agencies. But they also help define us internally, too, reminding us that the place we work in is quite unique. As for the very long copy, well, if your agency can't put together a thousand words to define what it is that makes them different, you should start worrying.
Friday, 22 June 2007
Number three in the People of Bangkok campaign. This is shaping up to be an interesting body of work, and we have it on good authority that this is nowhere near the last - the series is set to run and run. Already the campaign is having an effect, with several Bangkok websites having featured the work as well as The Nation and Krungthep Turakij running stories on this most intriguing of initiatives. It seems like the people of Bangkok have been waiting for something like the People of Bangkok for a while, and it's an idea whose time has come. We always talk about 'pro bono' work - the original meaning of pro bono being 'for good.' This work is pro bono in the correct sense of the term.
Wednesday, 20 June 2007
Kings of the Croisette.
McCann Thailand scored an incredible thirteen entries onto the Cannes shortlist. That is not a typographical error: the number is thirteen. 13. The number after 12.
That's more than any other agency in Thailand. More than any other McCann. More than the entire country of Australia, for God's sake.
Acuvue. Boots. Super Lock. Rising Sun Fertliser.
All brilliant work.
Welcome to McCannes.