Friday, 22 June 2007

Memorable advertising.

Number three in the People of Bangkok campaign. This is shaping up to be an interesting body of work, and we have it on good authority that this is nowhere near the last - the series is set to run and run. Already the campaign is having an effect, with several Bangkok websites having featured the work as well as The Nation and Krungthep Turakij running stories on this most intriguing of initiatives. It seems like the people of Bangkok have been waiting for something like the People of Bangkok for a while, and it's an idea whose time has come. We always talk about 'pro bono' work - the original meaning of pro bono being 'for good.' This work is pro bono in the correct sense of the term.

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