Why marketers will have to be more humble in the modern age.
From Mark's weekly article.
No less an authority than The Econmoist recently stated that 'the era of mass media is ending and the new era of intimate media has begun.' Tosh. The magazine was referring to the growth of online blogs (of which there are now millions) and proposing them supplanting traditional media avenues as the principal way of communications in the future. This is a superficial analysis.
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